| March 23, 2012 | |
| 7:00-7:30 a.m. | Registration & Networking |
| 7:30-8:00 a.m. | Breakfast & Networking |
| 8:00 – 8:45 a.m. |
Speaker: Tom Patty Tom will provide an introduction to the winning marketing strategies used by five local women business owners that lead them to their success. Hear from these five women during their individual breakout sessions at 11:00 a.m. and discover how they accomplished their goals. |
| 9:00 – 9:45 a.m. |
Speaker: Rieva Lesonsky Social media has become an increasingly important part of every small business's marketing plan. But it seems like there's a new social medium introduced every day, making it hard to know which medium works best for your business. We'll explore the top social mediums, and discuss the pros and cons of each, so you can make an informed decision about how to best integrate social media into your marketing plan. Speaker: Nicholas Manalisay During this presentation, learn key areas of Government Contracting:
Speaker: Liz Goodgold We are drowning in a sea of similarity; competition is everywhere. The Branding expert Liz Goodgold reveals how to create a sizzling brand that brings in the business! 5 Secrets to Creating a Sizzling Brand
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| 10:00 – 10:45 a.m. |
Speaker: Sabrina Gibson With a simple Social Networking system, I have been able to network with some of the top online experts, land speaking engagements, gain referrals, connect with business owners and grow my business. Best of all, I have literally helped thousands of professionals, just like you, do the same with their Social Networking efforts. If you are like most business owners you:
What is happening right now with Social Networking is no different than when websites first became available. Business Owners questioned if this was just a fad or around to stay. Once they realized it was around to stay there were confused on how to use this new technology for their business. Same is true with Social Networking. What I would like to share with you is a simple step by step strategy so you don’t waste your time “tinkering around” with Social Networks. If you are not serious about growing your business, you can just stop reading now! If you plan to “survive” and even thrive in this new economy, you need to do things differently. NOW is the time to start your Social Networking Strategy. The only cost is your time. If you are already doing traditional “face to face” networking then Social Networking is a MUST! Whether you are just starting with Social Networking or have been doing this awhile, I guarantee you get a powerful approach to make this work for you. Yes! I am going to “Kick it up a notch” and share with you the secrets I have discovered. You will learn how to:
Take Action Today to start generating results from Social Networking. You deserve to have access to online tools that generate results. Speaker: Jodi Walker Whether you are a business owner or just starting a business, today's ever-changing marketplace requires you to get the people who work for and with you to "think like an owner." In order to understand the big picture competitive landscape and grow your business, you will need to maximize your talents as an entrepreneurial leader. Imagine having all the tools to seek out new opportunities, solutions and innovations to help your company grow and prosper. In this session you will:
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| 11:00 – 11:45 a.m. | Local Success Stories - Hear from local women business owners on the lessons they've learned Speaker: Pazit Ben Ezri Learn how Pazit utilized her Passion to become a successful entrepreneur. She will discuss how her passion was the driving force that took her idea and gave her the ability to build a successful business. Her Passion allows her to deal with the day to day issues with joy and motivates her to create a positive working environment that inspire others. Pazit has learned that knowledge in business management, product development, marketing, sales finance, etc. come with the process of building your business. However, the true challenge is maintaining the Passion and energy that leads you to success. Speaker: Giselle Chapman In any economy growth is the key to business success. If you want to develop business with your current customers you must have a great relationship with them. In this workshop you will learn key tools to get customer relationships off to a great start and keep your customers coming back. The key objectives for the session are:
Speaker: Joni Marie O'Neill No doubt about it, being an entrepreneur is challenging yet very rewarding. Learn how this entrepreneur has been able to keep her sense of self and enjoy her business at the same time! The session will include:
Speaker: Tasha Oldham Find out why Forbes, Entrepreneur Magazine and others are calling 2012: The Year of the Story. Join My Story Inc founder, Tasha Oldham and explore how to leverage the power of story to influence your business and persuade your target market. Find out how start-ups to Fortune 500 companies use story to build their business and create raving fans for life. Critical Content Shared:
Speaker: Youngsong Martin Through sharing her milestones of founding and growing her own business, Wildflower Linen, Youngsong will demonstrate her global expansion process that’s propelled her business into success! She will share her strategies on becoming a leading designer and producer of specialty table linens and chair covers for the event rental industry. She’ll share her lessons learned including the importance of understanding the economic climate, and analyzing your strengths and weaknesses. Youngsong will also highlight how building relationships and making connections are an essential component to her success. Lastly, hear her thoughts on losing the “American Syndrome.” |
| 12:00 – 1:15 p.m. |
Speaker: Laurel Delaney Learn how to rethink what it means to take a business global, leverage social media to boost global presence, attract international visitors to your online platforms, and look for help to go global. |
| 1:30 – 2:15 p.m. |
Speaker: Cheril Hendry A strong, relevant, unique marketing plan is the key to business success in this new age of competition. Most small businesses fly by the seat of their pants, and lose in the process. This is your chance to do it right. Cheril Hendry, CEO of Brandtailers, uses her 33 years of marketing expertise to help you walk out of a short session with your marketing plan just about complete. She has helped hundreds of large and small businesses, from Mercedes-Benz to Estee Lauder, from the San Diego Chargers to Red Robin. Her expertise has no industry bounds. Now it's your turn to benefit from her expertise. Speaker: Janet Harris-Lange Discover how to expand and grow your business through federal contracting opportunities! This workshop will explain the criteria, the process, and the benefits in becoming WOSB/EDWOSB (Women Owned Small Business/Economically Disadvantaged WOSB) and WBE (Women Business Enterprise) certified. Participants will leave with knowledge of the various programs available, and how to navigate their way through the maze of paperwork required for submission. Speaker: Carolyn Shiery A discussion of how technology is transforming customers and the tools you need to reach them. Websites, social media and mobile marketing will be highlighted. |
| 1:30 - 3:30 p.m. | Speed Counseling Benefit from available expertise on critical topics for growing your business. Business counseling available by appointment- Work with a business expert to discuss your new ideas. Schedule appointment at time of registration, or contact iwe@rsccd.edu or 714-480-7455. |
| 2:30 - 3:30 p.m. | Success Story Tea Strengthen business connections made by joining us for an afternoon socializing tea. Connect with speakers from the conference, and interact with fellow conference attendees. |